The China Brand Festival Annual Meeting, initiated in 2006 in the Golden Hall of the Great Hall of the People, has always been committed to promoting the construction of Chinese brands. It opens on August 8 every year and lasts for three days. It is known as “the Olympic Games of Chinese brands”.
The 16th annual meeting of the China Brand Festival opened in Changsha, Hunan province, on the morning of August 8, 2022.
Several lists, including the 2022 Top 500 World Brands and the Top 500 Chinese Brands, were released on the day of the event. Hunan Xiang Yu Guo Food Co., LTD., a precooked dishes manufacturer, won the honor of Hunan famous brand.
Hunan Xiang Yu Guo Food Co., Ltd. was founded in January 2012 in Xiangtan city, the hometown of our red culture. Started with the Hunan Cuisine, we are an agriculture products high-tech enterprise. Relying on the Food Science and Technology College of Hunan Agricultural University, we focus on in-depth research and development of vegetable products and innovation; and have won a number of invention patents and awards, among them 1 national invention patent, 6 utility model patents and 2 soft copyright patents. Our core product, Xiangxi grandma dishes which combines traditional technology and new improvement, has broken through the bottleneck of cold storage requisite during long-distance transportation of grandma dishes. And we are the first manufacturer in Hunan to realize the production technology of normal temperature storage of grandma dishes.
With company trademark “XIANG YU GUO” , our products have been sold to the markets of 17 provinces and regions, also successfully entered the overseas market and international stage.
The theme of this annual Brand Festival, “Openness and Endeavor”, is in line with the current development situation of the country and defines the responsibility and mission of Chinese brands. Brand is attitude and commitment, and communication is the booster of brand development.
To build a brand, we need to optimize the business environment, encourage scientific and technological innovation, increase the sense of contentment for market players, with a more open mind. This will accelerate the transition from old driving forces to new ones, and establish a brand image in the hearts of enterprises that can take root and forge ahead.
Xiang Yu Guo will be down-to-earth in casting enterprise brand, actively participate in brand construction and thence promote consumption upgrading, lead the high-quality economic development with brand.
Xiang Yu Guo will make great efforts to tell well brand stories, spread brand voices, show out brand images, and create high-quality business cards of enterprise.
Post time: Aug-11-2022